STEP 1. Download FREE Planning, Cost Control & Measurement Tools:

• 1. Tradeshow Planning & Management Tool (Excel spreadsheet – coming soon)
• 2. Exhibit Budgeting & Cost Control Tool (Excel spreadsheet – coming soon)
• 3. Exhibiting & Financial Performance Metrics Tool (Excel spreadsheet – coming soon)

STEP 2. Complete 5 Strategic Planning Exercises at Target Timeframes:

• 1. Define Your Outcomes – 16-20 weeks prior
• 2. Manage Your Visitor’s Experience – 12-16 weeks prior
• 3. Identify & Attract Your Ideal Visitors – 8-12 weeks prior
• 4. Manage Your Leads – 6-8 weeks prior
• 5. Measure Your Performance, Results & ROI – 4-6 weeks prior and update after expo

LIVE! 7 Power Strategies for a More Successful Intermodal EXPO

Thursday, May 15, 2025
2:00 pm - 3:00 pm Eastern

Registration Link: https://attendee.gotowebinar.com/register/3224344682895917151

The events team at IANA recognizes that exhibiting is a big investment of human and financial capital. Because we view our relationship with exhibitors as a long-term partnership with the goal of helping you grow your business, and we are committed to doing more than just renting you space and hoping it works out, we encourage you to register for our special exhibitor prep webinar.

Jefferson Davis, North America’s leading exhibiting productivity expert, will present dozens of practical strategies to help you make sure you are addressing critical exhibiting success factors. He will also reveal Intermodal EXPO’s NEW Exhibitor Success & ROI Center which contains over $10,000 of proven effective tradeshow productivity resources.

No matter your level of exhibiting experience, we are confident you will walk away from this insightful session with new insights and practical ideas you can put to work immediately to have a more productive Intermodal EXPO experience.

STEP 4. READ & GROW: Topical Articles Provide Additional Insights and Ideas:

Plan for Success & Cost Control:

• Two Important Outcomes Your Exhibit Should Deliver
• Planning to Win: Exhibiting by Objectives

Promote Your Participation:

• How to Discover & Deliver Your Attendee Value Proposition
• High Impact Pre-Show Marketing
• How to Rewrite Your Exhibitor Listing to Drive Booth Traffic

Create an Effective Exhibit:

• So Why Should an Attendee Visit Your Booth?
• How to Design Immersive In-Booth Visitor Experiences

Prepare Your Staff:

• Staffing for Success
• Tradeshow Attendee Rules of Engagement

Manage Your Leads:

• CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
• Closed-Loop Lead Management

Measure Your Performance & ROI:

• Exhibit Measurement Made Easy

STEP 5. ASK Our Team of Tradeshow Experts - Email Q&A

Intermodal EXPO has made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!